Project 2 - Comps

Comp 1

I was going for more of a GQ/Calvin Klein kind of look. The words and colors are suposed signify the different scents and they are supposed to correlate to 3 basic personality types.

Comp 2

This one is definitely more traditional. Because it's just a first round comp I declined to add all the dynamic photoshop effects. The intention is however that the final product would make heavy use dynamic shading and gradients in order to give it that sleek look we are used to seeing in conjunction with athletic hygiene products.

The Product: OBAO Antipersperant

The Brand
I could find absolutely no info about Obao as a brand. In fact the only connection I could make between Obao and Garnier is on the product itself. After extensively scouring the internet, the most I was able to ascertain was that Obao seems to be a be a brand of deodorant for spanish speaking consumers. They have a both a male and female version of the product.

The Product
Again the only information available to me about the product is on the label itself. Besides being and antiperspirant owned by Garnier the product states that is for men and that it offers 24 hour protection. It also states that it uses no alchohol, "sin alchohol" and that it won't stain your clothes, "no mancha la ropa."

My Take
Obao antiperspirant is a fairly generic brand of deodorant manufactured by Garnier for a spanish speaking audience. It seams to boast its lasting, 24 hour effectiveness thus I will try to spin this as your standard, "go to" brand of athletic deodorant.

Project 2 - Sketches

These are for Obao brand deodorant.