Wednesday, August 31, 2011

Good Food Packaging Designs


#1 - Pop Chips

 Good because of the minimalist style, including it's monochromatic color schemes (save for the chips of coarse), and its contemporary all lower case sans serif type treatment and it's amazing logo featuring knocked lettering.










#2 - Yellow Tail Wine

      Good again because of it's minimalist style offering appeal to younger wine drinkers. The consistency between wine varieties offers brand recognition and the color variations draw the eye to the bottles on the shelf.








#3 - Captain Crunch

Good Because of it's bright color and clutter-free layout. High contrast between the logo and background offer immediate brand recognition. Features a child friendly mascot, catchy slogan, and even preview of the cereal itself.













#4 - Dryer's Fruit Bars (Lime)



Good because its colorful, fresh look. Features fresh cut limes glistening with morning dew, a product highlight, and what seams like certifications on the bottom right which add to the credibility of the product.












#5 Ale Smith Wee Heavy

Great design because of it's elegance and similarity to wine or champagne packaging. Features a clean and recognizable logo, and creative product type treatment which further emphasizes its Scottish heritage.

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